We have spent so many years focusing on keyword optimisation, however, with Google at the forefront of search and the changes they are making, search is changing quickly and we need to understand how the new search formats – of keywords combined with user-intent works and why we need to start to include these in…
Are you having trouble keeping up with everything you have to do on social networking sites? If you don’t have a clear and achievable strategy, read on to learn why you need one and see some excellent examples of strategies you can implement. The most successful individuals on social media have them What we will…
comparison of popular online platforms that help marketers and business people manage their online tasks to grow their business
Choosing from a variety of offline and online social media marketing courses available from educational institutions, celebrity influencers and various other sources – it might be a little overwhelming. We have listed some of the ones we’ve used mainly because they provide an easily understood summary of the channel and are frequently updated—a important factor to consider as social…
Need to start improving your website’s visibility and start getting better search rankings? Then let’s take a look at what you need to consider to get this work done. You will need to work on a number of different tasks including on-page, technical and off-page SEO. Working on your keyword strategy, optimising your content and…
Do you want your website to rank higher on Search engines – then you need to consistently manage your on-page SEO. If you need to do this, you came to the right place as there are lots of on-page SEO tools on the market, but some really do stand out above the rest. Here’s a…
Building a Social Media Strategy is absolutely essential if you are planning on building your brand across social channels. With no strategy there will be no success and you will spend hours and hours of your time frustrated and probably spending more time on e.g. fixing images and brand colours, than actually building and growing…
There is nothing more valuable for a brand than a personal recommendation from one friend to another and many of these recommendations come through word-of-mouth conversations taking place on social media channels. Utilising social media listening tools to find out what those recommendations will not provide key insights to hone your targeting, it can provide…
Develop your online business by using smarter strategies, tools and resources. Learn how the smartest online entrepreneurs grow their online business through their website, analytics and social media. Social Media listening tools provide you with insights on who, what and where users are talking about your brands and products online, curate that information and then…
With the new ways of working online across countries and multiple teams, it has never been more important to be able to manage our communications effectively with best in class online collaboration tools. Over the past three years these tools have continued to improve and develop providing a really enhanced work experience and supporting the…