95 Best online marketing tools to improve your success

Develop your online business by using smarter strategies, tools and resources. Learn how the smartest online entrepreneurs grow their online business through their website, analytics and social media. Social Media listening tools provide you with insights on who, what and where users are talking about your brands and products online, curate that information and then deliver reporting which enables you to deliver better more relevant content to your users.

Check out this list of top online resources you need to help you to mange your growing online business:


1. Mailchimp

A staple choice in the world of email marketing. Mailchimp has been around for sometime now and offers a great user-friendly interface, multiple list of automation features, and customizable email templates suitable for businesses of all sizes. You can sign up for a free trial or buy credits on a pay-as-you-go option.

2. Brevo

Brevo is an email software provider that also offers user-friendly features, automation tools, and customizable templates to streamline email marketing campaigns and enhance communication with customers. They have a good academy and resources to get you up and running. Sign up for a free trial, no credit card required.

3. Constant contact

With a robust strategy, Constant Contact, lives up to its name and will keep you in constant contact with your target audience. Good intuitive interface and easy drag and drop features making it easy to edit. The pricing is very reasonable for what you get and there a Lite, Standard and Premium options.

4. Get Response

AI-powered email marketing & automation platform which they say will get your emails into inboxes 85% faster. This along with webinar hosting and CRM integration and a growing host of features, is one to watch. You can sign up for a free trial no credit card required.

5. Aweber

A classic automated email marketing software, Aweber used widely, it offers a simple and intuitive features like email automation, subscriber segmentation and a library of customizable templates.

6. Convert Kit

ConvertKit focuses on provides a wealth of options for content creators, bloggers and small businesses with features such as visual automation builders and customizable opt-in forms. 

7. Drip

Drip is well known for its powerful eCommerce integration features and automated workflows which include workflows, tagging, and segmentation providing key insights to your audience’s behaviour.

8. Campaign Monitor

A truely tried and tested platform adopted by many companies is Campaign Monitor – a staple provider which has evolved over the years. It offers a drag-and-drop email builder, automation workflows and analytics. Works for small business through to enterprise level.

9. MailerLite

Mailerlite offers great landing pages for your website with super easy to use templates, automation features and a wealth of creation tools. Great easy to use platform, ideal for small businesses and startups.

Customer Relationship Management (CRM)

10. HubSpot CRM

Known as a business growth management platform HubSpot CRM offers a free CRM with robust features, including contact management, pipeline tracking, email integration, and reporting.

11. Salesforce

Topped as the world’s leading CRM solution, Salesforce provides a huge range of features for sales, marketing, customer service and analytics. Cloud based software that makes it very easy to use and continuously updating new features and evolving user experience.

12. Zoho CRM

Zoho CRM provides a ‘super fast’, affordable and feature-rich CRM platform with modules for everything you need for developing sales – contact management, deal management,marketing, customer support and inventory management. 

13. Pipedrive

Sales pipes are driven by sales people, for sales people and Pipedrive is known for its super easy to use interface and sales-focused features, including pipeline management, deal tracking, and activity reminders.

14. Freshworks CRM

Incredibly powerful CRM solution Freshworks combined with AI superpowers and includes features like lead management, contact management, email tracking and sales automation., skies the limit with this product.

15. Insightly

Insightly is a CRM platform suitable for small businesses, with features like contact management, project management and workflow automation. Three pricing level options depending on your requirements.

16. Copper

Formerly known as ProsperWorks, Copper offers a CRM designed specifically for Google Workspace users, with seamless integration and productivity features.

17. Agile CRM

A very robust CRM platform Agile offers features like contact management, marketing automation, customer service, and telephony integration.

Content Management System (CMS)

18. WordPress

The most popular CMS globally, WordPress is a favourite of many and offers a huge range of themes, plugins, and customization options for websites of all sizes.

19. Joomla

A flexible CMS with a strong community and extensive extension marketplace, Joomla is suitable for creating complex websites and online applications.

20. Drupal

A powerful and highly customizable Drupal CMS known for its scalability, security features, and ability to handle large and complex websites.

21. Wix

A super easy-to-use website builder, Wix combines drag-and-drop functionality with pre-designed templates, suitable for small businesses and beginners.

22. Squarespace

Offers visually stunning templates and a user-friendly interface, use Squarespace for building professional-looking websites without coding knowledge.

23. Shopify

Certainly one of the most popular CMS platforms in recent times, focused on e-commerce, Shopfiy provides a fully complete platform for creating and managing online stores, including payment integration and inventory management.

25. BigCommerce

BigCommerce does exactly what it says on the tin – this feature-rich e-commerce CMS is built for enterprise – simplifing the process of setting up and managing an online store, with all the built-in marketing and SEO tools.

26. Weebly

Another super user friendly CMS, Weebly has easy to use drag-and-drop functionality, suitable for creating simple websites and online stores without technical expertise.

Search Engine Optimisation (SEO)

27. SEMrush

A comprehensive SEO tool with features like keyword research, competitor analysis, backlink analysis, site auditing, rank tracking, and content optimization. In additiona, SEMrush has great Social Media analytics tools

28. Moz

Offers a suite of SEO tools, including keyword research, link building, site auditing, rank tracking, and on-page optimization. Moz Pro offers a 30 day free trial

29. Ahrefs

Known for its robust backlink analysis capabilities, Ahrefs also provides features such as keyword research, competitor analysis, content exploration and rank tracking. It has an easy to use and really comprehensive video training series to support users.

30. Google Search Console

A free tool from Google that allows you to monitor your website’s performance in search results, submit sitemaps and identify technical SEO issues. Google Search Console is a powerful tools which is great for tracking and analysing traffic.

31. Yoast SEO

Its been around for a while and still a popular WordPress plugin that helps optimize content for SEO. Yoast provides a host of features like keyword analysis, content readability and XML sitemap generation.

32. Screaming Frog

A website crawler that analyzes technical SEO aspects. Screaming Frog finds broken links, duplicate content, page titles, meta descriptions and much more.

33. SpyFu

Focuses on competitor analysis, allowing you to uncover your competitors’ keywords, PPC campaigns and organic search rankings. SpyFu is a great tool for managing your competitors activity and staying ahead of the SEO game!

Web Analytics

34. Google Analytics

Google Analytics is a powerful web analytics tool that tracks website traffic, measures user engagement and provides valuable insights. It helps businesses analyse visitor behaviour, identify trends, optimize marketing campaigns and make data-driven decisions for online success.

35. Adobe Analytics

Adobe Analytics provides advanced analytics, real-time reporting and robust data visualization tools. It offers detailed insights into user behavior, segmentation and conversion analysis.

36. Atomo

Matomo is an open-source web analytics platform that allows you to host the tracking software on your own server. It provides comprehensive analytics, visitor tracking, and customizable reports.

37. Clicky

Clicky is a real-time web analytics tool that offers detailed visitor tracking, heatmaps and goal tracking. It provides insights into user behaviour, on-site actions and conversion funnels.

38. ixPanel

Mixpanel is a comprehensive analytics platform that enables businesses to track user behavior, measure engagement and gain actionable insights. With its advanced event tracking, funnels, and segmentation features, Mixpanel empowers data-driven decision-making for optimizing product performance and user experiences.

39. Heap Analytics

Heap Analytics automatically captures all user interactions on your website or application without requiring prior event tracking setup. It offers retroactive event analysis, conversion funnels and user behaviour visualizations.

40. Kissmetrics

Kissmetrics focuses on user behaviour analytics and customer journey tracking. It offers insights into user engagement, retention and lifetime value, helping businesses optimize their marketing strategies.

41. Chartbeat

Chartbeat provides real-time analytics for websites and content publishers. It offers data on user engagement, traffic sources and content performance, enabling publishers to make data.

Content design & formatting

42. Canva

Create stunning designs effortlessly with Canva’s intuitive interface, extensive template library, and powerful editing tools. Design graphics, presentations, social media posts and more with ease.

43. PicMonkey

Enhance your photos like a pro with PicMonkey’s easy-to-use editing tools. Add filters, overlays, text and effects to create eye-catching images for social media, marketing materials, and personal projects.

44. Pixlr

Unleash your creativity with Pixlr’s robust editing suite. Edit photos, create collages and add filters and effects to transform your images into works of art. Access powerful editing features online or on your mobile device.

45. Tweegram

Turn your words into beautiful visual quotes with Tweegram. Choose from stylish templates, add your text and customize fonts, colours, and backgrounds. Share inspirational quotes and messages on social media effortlessly.

46. Snagit

Capture, edit, and share screenshots and videos with Snagit. Easily capture anything on your screen, annotate and enhance images and record videos to create tutorials, presentations and documentation with professional polish.

47. Skitch

Annotate images and screenshots with Skitch. Add arrows, shapes, text and sketches to highlight important details. Share visual feedback, collaborate with others and streamline communication with this simple yet powerful tool.

48. Iconosquare

Optimize your social media presence with Iconosquare. Analyze performance, track followers, schedule posts and manage interactions across multiple platforms. Gain insights to grow your audience and engage effectively with your followers.

49. Place.it.net

Instantly showcase your website or app design in realistic device mock-ups with Place.it.net. Choose from a variety of templates, customize the background and device settings and generate professional visuals for presentations and marketing materials.

50. Word Swag

Create stunning typographic designs in seconds with Word Swag. Access a vast collection of fonts, styles, and layouts and effortlessly turn your words into visually appealing graphics for social media, quotes, invitations, and more.

51. Rhonna Designs

Unleash your artistic side with Rhonna Designs. Access a treasure trove of digital art elements, fonts, and filters to enhance your photos, create unique designs, and add a touch of magic to your visual creations.

52. Piktochart.com

Design professional infographics, presentations, and reports with Piktochart’s user-friendly platform. Access a wide range of templates, charts, icons and images to visualize data and convey information effectively.

53. Powtoon.com

Bring your ideas to life with Powtoon’s animated video creation platform. Create engaging presentations, explainer videos, and animated stories using a vast library of characters, props, and customizable templates.

Team collaboration tools

54. Slack

A popular team messaging and collaboration platform that offers channels, direct messaging, file sharing and integrations with other tools.

55. Microsoft Teams

A unified communication and collaboration platform that combines chat, video meetings, file storage, and integration with other Microsoft products.

56. Trello

A visual project management tool that uses boards, lists and cards to help teams organize and prioritize tasks.

57. Asana

A flexible project management tool that allows teams to track tasks, assign responsibilities and collaborate on projects in a visual interface.

58. Google Workspace 

A suite of productivity and collaboration tools including Gmail, Google Drive, Google Docs, Sheets, and Slides.

59. Basecamp

A project management and team collaboration tool that offers a centralized workspace for communication, file sharing, task management and scheduling.

60. Monday.com

A visual collaboration platform that helps teams manage projects, tasks and workflows with customizable boards and automation features.

61. Jira

A popular tool for software development teams, Jira offers issue tracking, project management, and collaboration features to plan, track and release software.

62. Micosoft Lists

A great way to track all the information you are generating and organise your work at the same time. Fully customisable for Teams offering flexible ways to share and track content.

Text Fonts

63. Google Fonts

Access a vast collection of free and open-source fonts from Google Fonts. Explore a diverse range of typefaces, preview them in various styles and seamlessly integrate them into your web and design projects.

64. Dafont

Discover a treasure trove of free fonts at Dafont. Browse through thousands of unique and creative typefaces, organized into various categories, to find the perfect font for your personal or commercial projects.

65. 1000e Fonts

Find the ideal font for any occasion at 1001 Free Fonts. Choose from an extensive library of free fonts, including decorative, script, serif, and sans-serif styles, and elevate the visual impact of your designs.

66. FontSquirrel

Enhance your design projects with high-quality, hand-selected fonts from FontSquirrel. Explore a curated collection of free fonts that are licensed for commercial use, ensuring your creations look polished and professional.

67. UrbanFonts

Unleash your creativity with UrbanFonts’ extensive collection of free fonts. From bold and playful to elegant and sophisticated, explore a wide variety of styles to give your designs a unique and captivating aesthetic.

Colour wheel tools for design

68. color.adobe.com

Unlock the power of color with Adobe Color. Create, explore and save harmonious color schemes using the color wheel, or extract colours from images. Enhance your designs with confidence and precision.

69. Paletton.com

Design with confidence using Paletton. Generate harmonious color schemes based on colour theory principles, adjust shades and tints, and preview your palette in real-time. Create visually captivating designs effortlessly.

70. Picatalicious

Spice up your design projects with Picatalicious. Discover a vast collection of hand-curated colour palettes, inspired by nature, art and more. Easily find the perfect combination to breathe life into your creations.

71. Design-seeds.com

Fuel your creativity with Design Seeds. Explore a wealth of inspiring colour palettes derived from nature, photography and everyday life. Unleash your imagination and infuse your designs with captivating colours.

72. Canva

Unleash your design prowess with Canva. Create stunning graphics, presentations and social media posts with easy-to-use tools, a vast template library, and customizable elements. Bring your ideas to life effortlessly.

splashes of colours

73. HTML Colour Codes Picker

Streamline your web design process with the HTML Colour Codes Picker. Easily find and copy the hexadecimal codes for any colour, ensuring precise and consistent colour choices for your HTML projects.

74. Colour Hex

Unlock a world of vibrant colours with Color Hex. Browse an extensive collection of color palettes, gradients and individual colour codes. Explore and experiment with endless possibilities to elevate your designs.

75. Arty Click

Click into a world of artistic color with Arty Click. Discover hand-picked colour palettes inspired by art, fashion and design trends. Let your creativity flourish as you infuse your projects with captivating hues.

76. Coolors

Embrace the world of colour exploration with Coolors. Generate stunning color schemes, explore gradients and fine-tune your palette to perfection. Find your design’s true colours and create visuals that leave a lasting impression.

Image Sources

Discover a vast collection of high-quality, royalty-free images on Pexels. Explore stunning visuals across various categories and download them for free, ensuring your projects make a lasting impression.

77. Superfamous.com

Elevate your designs with Superfamous’ curated collection of breathtaking visuals. Access high-resolution images featuring nature, landscapes and architecture, freely available for personal and commercial use.

78. Pixabay.com

Fuel your creativity with Pixabay’s extensive library of free stock photos, illustrations and vectors. Find the perfect image for any project, from stunning landscapes to captivating portraits.

79. Morguefile.com

Unlock a treasure trove of free, high-resolution images at Morguefile. Discover an eclectic mix of photography from talented contributors, ensuring you have the perfect visual assets for your creative endeavors.

80. Unsplash.com

Unleash your creativity with Unsplash’s vast collection of stunning, high-resolution images. Access a diverse range of visuals, from nature and architecture to fashion and art, all available for free.

81. Picjumbo.com

Discover a world of premium stock photos and exclusive content at Picjumbo. Access high-quality images across various categories, ensuring your designs and projects stand out from the crowd.

82. iStockphoto

Access millions of high-quality stock photos, illustrations, and videos at iStockphoto. Find the perfect visual assets for your creative projects, with flexible licensing options to meet your specific needs.

83. Shutterstock

Fuel your creativity with Shutterstock’s vast collection of royalty-free images, videos, and music tracks. Explore millions of high-quality visuals to enhance your designs, presentations and marketing materials.

84. Fotosearch

Discover a comprehensive library of stock photos, vectors and illustrations at Fotosearch. Access diverse visuals across multiple themes and genres, ensuring your projects capture attention and engage your audience.

85. Gettingimages.com

Find the perfect image for your creative projects at Gettingimages.com. Explore a curated collection of high-quality stock photos, vectors and illustrations, offering a wide range of themes and styles to choose from.

86. Fotolia

Unlock a world of high-quality visuals with Fotolia. Access millions of royalty-free images, vectors and videos to enhance your creative projects and captivate your audience with visually stunning visuals.

87. Stock Expert

Elevate your design game with Stock Expert’s premium stock photos and illustrations. Access a vast collection of high-quality visuals, hand-picked by experts, to create impactful and engaging designs.

88. Stockvault

Discover a treasure trove of free stock photos and textures at Stockvault. Access a diverse collection of visuals, ranging from landscapes to abstract art, to enhance your designs and add a touch of uniqueness.

89. Photogen

Fuel your creativity with Photogen’s collection of free stock photos. Discover stunning visuals across various genres and themes, ensuring you have the perfect images to create visually captivating designs and content.

AI Writing tools

90. Dall-E 2

Dive into the realm of AI-generated art with Dall-E 2. Experience mind-bending creations crafted by a powerful neural network, pushing the boundaries of imagination and blurring the line between human and machine creativity.

91. Rytr

Unleash the power of AI writing with Rytr. Generate compelling and engaging content effortlessly. From blog posts to social media captions, Rytr helps you save time and craft impactful messages.

92. Writesonic

Elevate your writing with Writesonic. Leverage AI-powered tools to generate persuasive sales copies, engaging blog posts and attention-grabbing headlines. Unlock your writing potential and captivate your audience with ease.

93. ChatGPT

Engage in natural and intelligent conversations with ChatGPT. Powered by advanced language models, ChatGPT understands and responds to your queries, providing informative and engaging interactions across various topics and industries.

94. Fliki

Explore a new way of browsing the web with Fliki. Discover personalized content recommendations, curated articles, and tailored experiences that adapt to your interests, enhancing your online journey and knowledge exploration.

95. Midjourney.com

Embark on a journey of personal growth and transformation with Midjourney.com. Access a wealth of resources, courses and coaching to navigate life’s challenges, unlock your potential, and embrace a fulfilling journey of self-discovery.

96. Otter.ai

Transform the way you capture and access information with Otter.ai. Effortlessly transcribe and analyze audio recordings, meetings and interviews. Unlock valuable insights, enhance collaboration and streamline your note-taking process.

97. Grammerly

Instantly generate clear, compelling writing while maintaining your unique voice. From generating ideas to polishing up all your grammer and formatting – Grammerly is an essential tool to deliver perfect content.

Frequently asked questions

What are the key tools for online marketing?

Key tools for managing and developing your business online should not only include actual tools but also a solid strategy. The strategy will provide the roadmap for your success and highlight the areas where you may or may not need to invest in online tools. Today, many of the tools available, make it faster and easier to work on your web and social channels and there are so many options to choose from start-up to enterprise, free to paid and premium.

Websites, email, social media, advertising all demanding great content and SEO, Analytics and social media monitoring can be invaluable for insights and optimising your channels. 

How can I be profitable online?

To achieve success and make money online, it’s crucial to focus on several key factors. The first place to start is to ask yourself, what subjects do I know something about and that I am interested in.

Don’t get overly worried about the word ‘niche’

just think about what you genuinely know about and start there. When you know the service or product that you want to develop then you need a plan on how to get that to the market. If you don’t have an audience for your product or service then there really is no point in spending all that time developing it so, the first piece of research you need to do is to decide who is your core target audience i.e. who would buy this from me tomorrow. When you understand who you are targeting with your product or service, you can then find out what channels they use – where will you find them, how will they find you? Developing a good solid business plan with your goals baked in is really important, not only will it help you stay focused as you go through the process of thinking about the elements for the plan – you will really start to understand how you are going to develop your business and very often you start to filter more revenue streams e.g affiliate marketing, creating and selling digital products, or offering online services. 

How can I make my online business successful?

  • Know who you want to target and understand where they are and how to reach them
  • Solving a customer problem is always the answer and if you see a lot of other people solving the problem, ask yourself, can you do a better job of it?
  • Diversity the channels you use – test and link back to your website from all different channels – people use multiple channels everyday and you need to be infront of them when they are ready to engage or purchase. 
  • Use the best tools to optimise by looking at the insights from analytics, understand what people are saying about your brand online through social media monitoring and ultimately understand the user journey to completing a sale or engagement.

Business ideas for developing an online business

  1. E-commerce Store – start an online store selling physical products or dropshipping products from suppliers.
  2. Digital Products – start creating and selling digital products like e-books, online courses.
  3. Affiliate Marketing – start earning commission for each sale made through your referral links.
  4. Blogging – write about what you know about and start to share your expertise on a specific topic through a blog. You can develop opportunities to place ads on your blog or sponsored content.
  5. Virtual Assistant Services – very popular over the past couple of years, outsourcing admin and a growing area is social media management – offering remote services for businesses or individuals is a great business opportunity.
  6. Online Coaching or Consulting has exploded over the past 5 years and continues to grow in many different areas of business – providing personalised coaching or consulting services in many different areas e.g fitness, career development.
  7. Web Design and Development – if you have experience in this area you can easily start to offer design and development of websites for clients – websites are continuously being updated, rebranded and developing and businesses always need support in this area.
  8. A dropshipping business is an online store where you do not hold any stock and where you partner with suppliers who handle all the product fulfillment.
  9. Content Creation and Influencer Marketing to promote brand products and services is always in demand. You could start to build a strong online presence and partner with brands to develop sponsored content or grow and develop a social media profile.
  10. Online Fitness or Wellness Service are very popular and never go out of fashion, don’t be put off by the number of services online, there is plenty of room for everyone and you just need to find your own brand products and services the best they can be. Virtul classes offer really scalable options.

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